Spamhut.biz – Gavan Blau & Rowan McNaught
SPAM HUT introdu_ctory offer // 2 ~days only
Hello compadre! \/\/e invite you to take advantage of our free spam services at our temporary office on Friday or Saturday this week, 14-15 Oct 2011.
SPAM HUT (2011) by Gavan Blau and Rowan McNaught was part of an ongoing West Space series, Today Your Love (2011-12), which was developed to encourage onsite activity and enable artists’ practices that are process-based and collaborative whilst encouraging them to develop ‘in proposition’ style projects where final outcomes are perhaps unknown. […]
The SPAM HUT project was an ersatz spam provider. In lieu of having any real content to sell via the spam, Gavan and Rowan developed a system that generated a composite of overlaid images from Google searches of particular words or phrases. The project took the form of a fake business offering ‘free spam services’ and would be encounter by the audience in person at West Space or via the internet. Both the website and installation cleverly incorporated marketing jargon and reflected a mish-mash aesthetic of ‘a basic internet start-up office, a fly-by-night scam company or a Mr Minit stall in a shopping centre’. The audience was invited to enter a word into the website that would generate a list of email addresses and an image made out of overlaid Google search results. This image would then be sent to the generated list of emails. In that email there was also a link back to SPAM HUT asking for feedback, which in turn generated new images and email lists, and thus continuing the process. Gavan and Rowan also developed an online trend site, aggregating approximately 600 news and blog sites (such as Twitter) that was also used to feed into the SPAM HUT site and software. All this was essentially an attempt to create a ‘hyperobject’ of their own that would perpetually generate content.
Watch our video for an introduction!
We have a hardy web presence & provide useful online specialist software:
Update, May 2012: www.spamhut.biz has temporarily ceased trading: