Stock image placed as an advertisement in Mx newspaper on the day of the West Space opening.
84,699 (approx.) printed CMYK images.
custom cut polystyrene.
custom made steel window frame, zinc primer, glass.
wet wipe, ink residue from 2, 400 (approx.) Mx newspapers.
An advertisement was placed in the free afternoon commuter publication Mx, that was distributed at several CBD location on the day of the West Space opening. The advertisement consisted of a stock image, placed at the editor’s discretion. This formal exercise became the basis of further explorations that occupied various points of contact between the gallery and the CBD (window, intercom, foyer).