After World War II, American soldiers continued their occupation throughout Japan. They began to establish their presence by building military bases. As a way of softening their image and gaining acceptance within Japanese society, American soldiers included chocolate and chewing gum in their military supplies, offering these symbols of American culture to Japanese children. The soldiers used these items to teach the Japanese children new English phrases. Eventually however, the children began to command the soldiers “Give me chocolate”. What began as a few children transformed into a mass of children, overwhelming the soldiers with their demands and deflating their heroic image.